About us

The story behind SegMine

The story behind SegMine

I’ve worked with segmentation since 2000 and experienced firsthand the numerous man-hours used and financial costs associated with a segmentation project.

One of my first projects for AstraZeneca spanned several months, involved many people and cost of over a million DKK. The result was a snapshot of the segmentation for the customer involved. Due to the high cost, the project had no direct follow-up. All future marketing efforts were only based on the first segmentation.

Other projects I worked on over the years highlighted limited or no opportunity to measure the effects of marketing efforts put in. The financial costs were always high, yet only resulted in here and now snapshots. There were never any ongoing results to work with.

I saw a gap in the market and a seed was sown! I decided to develop a tool which could help the segmentation process and give ROI. I spent a few years designing it and in 2019, opportunity knocked. The result is a cloud-based tool accessible to everyone. It’s easy to use, doesn’t drain your budget. Perfect for the digital era we now live in.

Keywords which define SegMine’s USP include intuitive, flexible and ROI.