+45 93 39 40 44 info@segmine.com

About us

SegMine is a unique flexible and innovative customer data segmentation tool that enables you not only to get a status on your customers’ present situation. It also allows you to follow the development of your marketing activities.

The story behind SegMine

Susanne Siewers Christensen, partner:
“I have worked with segmentation strategies and as segmentation project manager since 2000. I have firsthand experience in all the different and complex steps that needs to be taken to deliver necessary relevant and accurate customer segmentation data so that it can be used for strategic decision making and marketing activities.

During a position within the pharmaceutical industry, I experienced the huge amount of work that was put into data segmentation only to get a snapshot of a certain situation. Work that lasted several months, involved a lot of people and cost more than a million DKK. Due to the high cost no follow up was made, despite the fact, that follow-up is crucial in a constantly changing market. There were no ongoing results to work with.

I saw a gap in the market and a seed sprouted. I decided to develop a tool that included an ongoing data segmentation process that provided ROI. I spent a few years designing it, and it was launched in 2019.

The result is a cloud-based tool accessible to everyone. It is easy to use and doesn’t drain your budget. It allows you to easily start up new segmentation. Perfect for the digital era that we are all part of now.”  

Susanne Siewers Christensen

Partner

Phone: +45 60 82 06 13
E-mail: ssc@segmine.com

Susanne is an experienced CRM-system implementation consultant and segmentation partner. Susanne has great insight into building and structuring customer databases across industries. In addition, Susanne has many years’ experience in data analysis and data cleaning.

Henning S. Møller

Partner

Phone: +45 6082 0613
E-mail: hsm@segmine.com

Henning has many years’ experience as software developer and architect. Especially within development and integration of programs. Henning also has extensive experience as an IT consultant within implementation and design of solutions.

Darja Vresk

Data Consultant & Data analyst

Phone: +45 6082 0613
E-mail: dv@segmine.com

Darja is an experienced data analyst and international project manager. She has a background from the pharmaceutical industry and has thorough experience in market research and data analytics. She is a SegMine team member with focus on data consultancy services for clients and takes care of customer application support.

Let’s work together

Need more information about SegMine?

Contact us and we will help with demo, design and implementation of your activities

Contact us for more information

We take care of your data. We record your data: name, phone number, e-mail We only use this information in case of future cooperation. Data will be deleted after 12 months if no further cooperation takes place. We do not pass on your data to third party or use it for other purposes. Please contact us if you want to know which data we keep about your company and let us know if you want us to delete the information.
Please read our privacy policy for more information.