Segmine
SegMine is a flexible and innovative customer segmentation data tool that can divide a large homogenous group into relevant customer segments.
Segmentation process with SegMine
Below you see the process of segmentation through SegMine. You can click and examine the different phases in outr process.
Setup in SegMine
Create the criteria in SegMine. Create the answer for each criterion and indicate a percentage that tell about the importance of the criteria. It can be sales potential, last year’s order, key opinion leaders, adoption ladder etc.
Collect/import data
Import master data – your customer data. Collect and import the data on criteria level (TM call directly in SegMine, enter directly or import from excel).
Analyze results
Make an analyse of the result. Is the number of customers optimally distributed in each segment in relation to the sales resources? If this is not the case, change the various factors a little and do a recalculation until the result matches the wishes for a distribution.
Plan the sales campaign
Plan and implement sales and marketing activities regarding the target group. Carry out all the planned activities in the sales and marketing plan.
Follow up on campaign
Follow up the sales campaign by completing a new SegMine segmentation circle.
Run the segmentation again (collect data through the sales and marketing campaign and perhaps collect the rest by a call campaign). Perform the calculation in SegMine.
Compare and analyse the results of the two segmentations and measure the results of the sales and marketing activities.
This is only possible if you regularly make a data segmentation on your customers, based on the current market conditions.
It is simple
It sounds simple. And it is. It takes approximately 15 minutes to set up a segmentation case. And it doesn’t require technical insight to use the programme.
Follow-up on activities
With SegMine you can continuously repeat your analysis and follow the development in the individual customer segments. Thus, you can follow whether your sales and marketing activities have the desired effect on an ongoing basis.
Do you need help at your quality customer data?
Before starting the segmentation process, your customer data needs to be structured and must contain the necessary information on which the segmentation will be based.
We are happy to help with the data quality process (with data structure, cleaning data methodology etc.) and with content needed for the segmentation.
Your benefit – Get control of your customer data
Through our 4-step concept from 1000-10 you gain increased knowledge about your customers. The information can be used to regulate your sales structure on several different parameters; geography, sales resources, sales messages and customer segments.
During the 4-steps you get the opportunity to manage and measure your development. Your measurement points can be awareness, sales potential, utilization rate in relation to your sales representatives, geography or product.
Find your key customer
Through a structured process and in cooperation with the customer we carry out a data segmentation and identify customers that generate the largest sales.
Segmented key customer group
With a more detailed knowledge about your customers, you gain insight into where you get the most out of your sales resources. Thus, you can spend as much time as possible on the 20 % that generates 80 % of your sales, and you will achieve a higher ROI.
Contact preferences
As part of the process, information is collected as to how the customer wishes to be contacted. This requires more attention on the sales message.
