Details and services

Process

Customer segmentation is an ongoing process. Changes in the market must be considered and it is therefore important that you continuously correct for these changes with sales and marketing activities but also to the focus you have on customers. Which customers provide the most value for you to achieve or maintain a high ROI?
This is only possible if you segment the customers on an ongoing or regular basis based on the current conditions in the market.

Follow-up on activities

SegMine is not a stationery tool. You can continuously repeat your analysis and follow development in the individual customer segments. In this way, you can follow whether your sales and marketing activities have the desired effect on an ongoing basis.

It is simple

It sounds simple, and it is. It takes approximately 15 minutes to set up a segmentation case, and it does not require technical insight to use the programme. There are of course many years of development work behind the programme, just as a comprehensive ‘calculator’ processes all your data.

Do you need help to define your customer segments?

Before you use SegMine, you must define your customer segments. What are the characteristics of the customers that are important to you?

We can draw on our experience from the pharmaceutical industry and advise you on how to set up the best criteria for your company.

Social network

LinkedIn: Follow us on LinkedIn

*