+45 93 39 40 44 info@segmine.com

Services

SegMine is a unique flexible and innovative customer segmentation data tool that can divide a large homogenous group into relevant customer segments.

Segmentation services

In addition to offering the SegMine tool for segmentation, the data consultancy team behind SegMine also provides other services to help you optimize the use of your data.

Segmentation consultancy that helps you define your segmentation criteria

Before using SegMine, you must define your customer segments. What are the characteristics of your most important customers?
On the basis of our experience we can advise you on how to set up the best criteria for your company.

Customer application support

Our data consultancy team will support you in using SegMine.First step of support is an integrated guideline for using SegMine. Second step is technical support from our team.

Data consultancy services

You can’t start the segmentation process before your data is ready for it. Your data is ready when the data quality has the necessary content and an appropriate level for segmentation. Our data consultancy team is ready to help you with your data.

Data Consultancy

We help you ensure that the most relevant data is collected so that the segmentation process can be optimized together with the strategy that is based on the collected data.

Customer data level and the work process

By going through the process, the customer gets a clear overview as to where sales and marketing efforts should be directed. In addition, contact preferences and consent are collected so that you make sure the intended messages are received.

1

You will receive
an overview

You may keep customer data several places (excel, outlook) and lack a total overview.
We help updating your master data and assist with new leads
  • Larger customer database
  • More structured data

2

You get CRM-system
with structure

You have a CRM-system but no overview nor contact data. We validate your data and collect additional contact information (e-mail and consent)
  • Larger and more updated customer database
  • Targeted communication with your customers

3

More detailed
overview of
your customer

You have a CRM-system with a good structure. You have consent, e-mail and phone numbers, but lack data for sales and marketing people. We validate your customer data and collect information on sales potential and sales history
  • Show potential for sales
  • Better utilization of your sales force and resources

4

Segmented customer
database

You are in control of data and contact information. But the last overview is missing. We divide your customers into relevant segments, so that they can be used in your sales strategy
  • Targeted customer
    and market development
  • Effective sales with high ROI

5

Total and detailed
overview of
your customer

Your data is now ready to be used. You have a CRM-system with segmented customer data. You know which customers generate the largest sales and you thereby know who to focus on right now
  • Optimal utilization of your sales potential

Data quality & Data Gap Analysis

We analyze and review your (CRM) company and assess the data quality. We deliver a report with findings inclusive of information about missing data.

Data Cleaning

We clean your data so that you can be sure to find missing data. We also clear your data from duplicates, incorrect data like postcode information stated in the address field and not in the postal code field etc.

Analysis of existing
data quality

  • Data quality & evaluation plus number of records
  • Missing information
  • Validation

Setting up data quality requirements

  • Data structure
  • Data fields
  • Define the nature of infomation?

Cleaning of existing customer data

  • Update & correction of existing data
  • Data collection & updating of missing information
  • Merging duplicates
Construction of future work
data flow
  • Year wheel
  • New records & validation
  • Methodology & guideline for easy use

Data Collection

In cooperation with our Data collection partner we:
• Collect the missing data found in the data quality gap analysis.
• Collect the additional data and advise you with questionnaire structure (general market analysis & market research).

Let’s work together

Need more information about SegMine?

Contact us and we will help with demo, design and implementation of your activities

Contact us for more information

We take care of your data. We record your data: name, phone number, e-mail We only use this information in case of future cooperation. Data will be deleted after 12 months if no further cooperation takes place. We do not pass on your data to third party or use it for other purposes. Please contact us if you want to know which data we keep about your company and let us know if you want us to delete the information.
Please read our privacy policy for more information.